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001",1362,"https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F11_MADE_visavis_Case_Tasche_001.jpg",{"typeHandle":205,"id":206,"captionTwo":207,"captionOne":208},"quote","37608","\u003Cp>Markus Isler\u003Cbr \u002F>Leiter Marketing\u003Cbr \u002F>visavis\u003Cbr \u002F> \u003C\u002Fp>","\u003Cp>«Wenige, einfache Prinzipien und maximale Vielfältigkeit. Das habe ich von der Marke erwartet und das haben wir erschaffen.» \u003C\u002Fp>",{"typeHandle":111,"size":89,"id":210,"mediaOne":211,"captionOne":13},"37610",[212],{"id":213,"small":214,"medium":214,"large":214,"title":215,"width":13,"height":13,"alt":13,"mimeType":109,"url":214,"videoWithAudio":89,"videoPlayButtonStyle":89},"37901","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F15_MADE_visavis_Case_003.mp4","15 MADE visavis Case 003",{"typeHandle":84,"id":217,"mediaGrid":218,"mediaGridTwo":229},"37612",[219],{"id":220,"captionOne":13,"captionPositionTop":89,"mediaPositionTop":89,"smallMedia":221},"37613",[222],{"id":223,"small":224,"medium":225,"large":226,"title":227,"width":97,"height":142,"alt":13,"mimeType":99,"url":228,"videoWithAudio":89,"videoPlayButtonStyle":89},"37614","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F_1440xAUTO_crop_center-center_none_ns\u002F37614\u002F13_MADE_visavis_Case_mood3_001.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F_1920xAUTO_crop_center-center_none_ns\u002F37614\u002F13_MADE_visavis_Case_mood3_001.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F_3600xAUTO_crop_center-center_none_ns\u002F37614\u002F13_MADE_visavis_Case_mood3_001.webp","13 MADE visavis Case mood3 001","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F13_MADE_visavis_Case_mood3_001.jpg",[230],{"id":231,"mediaPositionTop":89,"captionPositionTop":89,"captionOne":13,"smallMedia":232},"37615",[233],{"id":234,"small":235,"medium":235,"large":235,"title":236,"width":13,"height":13,"alt":13,"mimeType":109,"url":235,"videoWithAudio":89,"videoPlayButtonStyle":89},"37908","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F14_MADE_visavis_Case_004.mp4","14 MADE visavis Case 004",{"typeHandle":111,"size":89,"id":238,"mediaOne":239,"captionOne":248},"37617",[240],{"id":241,"small":242,"medium":243,"large":244,"title":245,"width":153,"height":246,"alt":13,"mimeType":99,"url":247,"videoWithAudio":89,"videoPlayButtonStyle":89},"37618","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F_1440xAUTO_crop_center-center_none_ns\u002F37618\u002F15_MADE_visavis_Case_print_001.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F_1920xAUTO_crop_center-center_none_ns\u002F37618\u002F15_MADE_visavis_Case_print_001.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F_3600xAUTO_crop_center-center_none_ns\u002F37618\u002F15_MADE_visavis_Case_print_001.webp","15 MADE visavis Case print 001",1420,"https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F15_MADE_visavis_Case_print_001.jpg","\u003Cp>Eine Position, eine Geschichte, ein Name, ein Ausdruck. Der Weg zum sinnvollen Ganzen braucht Exploration und Umweg.\u003C\u002Fp>",{"typeHandle":84,"id":250,"mediaGrid":251,"mediaGridTwo":262},"37619",[252],{"id":253,"captionOne":13,"captionPositionTop":89,"mediaPositionTop":89,"smallMedia":254},"37620",[255],{"id":256,"small":257,"medium":258,"large":259,"title":260,"width":97,"height":142,"alt":13,"mimeType":99,"url":261,"videoWithAudio":89,"videoPlayButtonStyle":89},"37681","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F_1440xAUTO_crop_center-center_none_ns\u002F37681\u002F16_MADE_visavis_Case_mood4_001_2026-09-03-161413_affc.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F_1920xAUTO_crop_center-center_none_ns\u002F37681\u002F16_MADE_visavis_Case_mood4_001_2026-09-03-161413_affc.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F_3600xAUTO_crop_center-center_none_ns\u002F37681\u002F16_MADE_visavis_Case_mood4_001_2026-09-03-161413_affc.webp","16 MADE visavis Case mood4 001","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F16_MADE_visavis_Case_mood4_001_2026-09-03-161413_affc.jpg",[263],{"id":264,"mediaPositionTop":89,"captionPositionTop":89,"captionOne":13,"smallMedia":265},"37622",[266],{"id":267,"small":268,"medium":268,"large":268,"title":269,"width":13,"height":13,"alt":13,"mimeType":109,"url":268,"videoWithAudio":89,"videoPlayButtonStyle":89},"37907","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F13_MADE_visavis_Case_002.mp4","13 MADE visavis Case 002",{"color":271},[272],"{\"color\":\"#FFA0C8\",\"background\":\"bubblegum\"}",[274,278,291,294,301,304,307,317],{"typeHandle":275,"id":276,"baseRichtext":277},"pbRichtext","37626","\u003Cp>\u003Cspan class=\"text-gray\">Ausgangslage\u003C\u002Fspan>\u003Cbr \u002F>\u003Cspan>Der Schweizer Versicherungsmarkt ist gedränt und voller grosser Namen. Internationale Konzerne, wachsende Portfolios, und eine Beratung, die zusehends digitalisiert und anonymisiert wird. Effizient, aber austauschbar und auf Distanz. Wer eine passende Police sucht, spricht immer seltener mit einem Menschen und immer öfter mit einem Chatbot oder einemFormular. Genau in dieser Lücke positioniert sich visavis. Die Spezialistin für Unternehmensversicherungen macht das Gegenteil zum Programm und besetzt bewusst eine exponierte Nische. Visavis setzt nicht auf Grösse, sondern auf Zugänglichkeit. Nicht auf Digitalisierungsszenarien, sondern auf persönliche Beratung. Von KMU zu KMU. Eine echte Alternative in einem Markt, der kaum noch welche kennt.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan>Eine Ausgangslage mit Fragezeichen\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan>Neu ist die Versicherung nicht. Gegründet 1902 als «Metzger Unfall», versicherte sie in den ersten hundert Jahren vor allem den Berufsstand der Fleischfachleute, ehe sie sich für neue Branchen öffnete und pragmatisch zur «Branchenversicherung» wurde. Ein solider Name. Nur wirft er mehr Fragen auf, als er beantwortet. «Ihr versichert Branchen?» Und auch der Auftritt der weckte eher träge Konnotationen und wirkte mehr nach Bundesverwaltung als engagierter Partnerin. Zeit für ein Neuanfang.\u003C\u002Fspan>\u003C\u002Fp>",{"typeHandle":279,"id":280,"mediaOne":281,"captionOne":13},"pbMedia","37627",[282],{"id":283,"small":284,"medium":285,"large":286,"title":287,"width":288,"height":289,"alt":13,"mimeType":99,"url":290,"videoWithAudio":89,"videoPlayButtonStyle":89},"37715","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F_1440xAUTO_crop_center-center_none_ns\u002F37715\u002FMADE_visavis_Lightbox_001_2026-09-04-084908_iijf.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F_1920xAUTO_crop_center-center_none_ns\u002F37715\u002FMADE_visavis_Lightbox_001_2026-09-04-084908_iijf.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F_3600xAUTO_crop_center-center_none_ns\u002F37715\u002FMADE_visavis_Lightbox_001_2026-09-04-084908_iijf.webp","MADE visavis Lightbox 001",1744,981,"https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002FMADE_visavis_Lightbox_001_2026-09-04-084908_iijf.jpg",{"typeHandle":275,"id":292,"baseRichtext":293},"37629","\u003Ch3>\u003Cspan>Die Strategie in sieben Buchstaben\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan>Dieses Rebranding beruht aber auf einem fundierten und kausalen Prozess. Ein umfassendes Brand Audit analysiert Ausgangslage und Branche und übersetzt die Potenziale in klare Positionierungschancen. Die Markenstrategie stellt das Versprechen «auf Augenhöhe versichert» ins Zentrum der neuen Identität. Der anschliessende Naming-Prozess trägt genau diese Identität bis in den Namen. Eine Herausforderung in der mehrsprachigen Schweiz, mit der klaren Überzeugung, nicht ins Englische auszuweichen. Der neue Name \u003Cstrong>visavis\u003C\u002Fstrong> fasst die Strategie in sieben Buchstaben zusammen.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Ch3>\u003Cspan>Konsequente Einfachheit\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan>Der Auftritt sucht die Balance zwischen Modernität und Bodenständigkeit und findet sie in konsequenter Einfachheit. Im Zentrum der Marke steht das Logo, das das Versprechen im Namen auch visuell übersetzt. Die beiden i-Punkte begegnen sich auf Augenhöhe und schaffen so einen Ausgangspunkt für Bewegung, Verdichtung und Storytelling. Dazu besetzt visavis bewusst einen eigenen Farbraum. Der Versicherungsmarkt ist vor allem rot und blau. Visavis ist es nicht. Die Farbe wird zum stärksten Unterscheidungsmerkmal und schafft Eigenständigkeit wie Wiedererkennbarkeit. So entsteht ein einfaches, stabiles System, das sich abhebt, ohne laut zu werden. Eine Marke, die ihre Haltung nicht behauptet, sondern zeigt.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Ch3>\u003Cspan>Auch online zugänglich bleiben\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan>Auf Augenhöhe prägt auch die Kommunikation. Weniger Konzern, mehr Zugänglichkeit. Das gilt besonders für die \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fvisavis.ch\u002Fde\u002F\">\u003Cspan>Website\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan>, welche die Kund:innen konsequent ins Zentrum stellt. Sie folgt einer neuen, klaren Logik, bringt Ordnung ins System und hebt Relevanz in den Vordergrund. Eine schlanke Architektur und eine klar strukturierte Navigation führen die Zielgruppen intuitiv zu den relevanten Inhalten und Services. Grundlage dafür sind echte Nutzerbedürfnisse und Personas. Ein definiertes Set modularer Komponenten sorgt für Flexibilität ohne unnötige Komplexität. Skalierbar, einfach zu handhaben, jederzeit erweiterbar. SEO und GEO sind dabei von Anfang an in Struktur und Content mitgedacht.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr \u002F> \u003C\u002Fp>\u003Cp>\u003Cspan>Am Ende steht eine robuste Marke für eine zuverlässige Markenführung. Und eine unmissverständliche Ansage an den Markt:\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Wir versichern auf Augenhöhe.\u003C\u002Fspan>\u003C\u002Fh2>",{"typeHandle":279,"id":295,"mediaOne":296,"captionOne":13},"37716",[297],{"id":298,"small":299,"medium":299,"large":299,"title":300,"width":13,"height":13,"alt":13,"mimeType":109,"url":299,"videoWithAudio":89,"videoPlayButtonStyle":89},"37705","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002Fvisavis_Logoanimation_Claim_25fps_4K_DE.mp4","Visavis Logoanimation Claim 25fps 4 K DE",{"typeHandle":275,"id":302,"baseRichtext":303},"37630","\u003Ch2>\u003Cspan>Das Versprechen, das wir abgeben. Der Namen, den wir tragen. Das Logo und die ganze Welt darum herum. Alles erzählt dieselbe Geschichte und das entwickelt eine ungeheure Kraft.\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan class=\"text-gray\">Daniel Stettler, CEO\u003C\u002Fspan>\u003Cbr \u002F> \u003C\u002Fp>",{"typeHandle":275,"id":305,"baseRichtext":306},"37717","\u003Ch3>\u003Cspan>Auch online zugänglich bleiben\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan>Auf Augenhöhe prägt auch die Kommunikation. Weniger Konzern, mehr Zugänglichkeit. Das gilt besonders für die Website, welche die Kund:innen konsequent ins Zentrum stellt. Sie folgt einer neuen, klaren Logik, bringt Ordnung ins System und hebt Relevanz in den Vordergrund. Eine schlanke Architektur und eine klar strukturierte Navigation führen die Zielgruppen intuitiv zu den relevanten Inhalten und Services. Grundlage dafür sind echte Nutzerbedürfnisse und Personas. Ein definiertes Set modularer Komponenten sorgt für Flexibilität ohne unnötige Komplexität. Skalierbar, einfach zu handhaben, jederzeit erweiterbar. SEO und GEO sind dabei von Anfang an in Struktur und Content mitgedacht.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Am Ende steht eine robuste Marke für eine zuverlässige Markenführung. Und eine unmissverständliche Ansage an den Markt:\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Wir versichern auf Augenhöhe.\u003C\u002Fspan>\u003C\u002Fh2>",{"typeHandle":279,"id":308,"mediaOne":309,"captionOne":13},"37718",[310],{"id":311,"small":312,"medium":313,"large":314,"title":315,"width":288,"height":289,"alt":13,"mimeType":99,"url":316,"videoWithAudio":89,"videoPlayButtonStyle":89},"37708","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F_1440xAUTO_crop_center-center_none_ns\u002F37708\u002FMADE_visavis_Lightbox_003.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F_1920xAUTO_crop_center-center_none_ns\u002F37708\u002FMADE_visavis_Lightbox_003.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F_3600xAUTO_crop_center-center_none_ns\u002F37708\u002FMADE_visavis_Lightbox_003.webp","MADE visavis Lightbox 003","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002FMADE_visavis_Lightbox_003.jpg",{"typeHandle":275,"id":318,"baseRichtext":319},"37719","\u003Cp>Weiterführende Links:\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fvisavis.ch\u002Fde\u002F\">\u003Cspan class=\"btn-white\">Website\u003C\u002Fspan>\u003C\u002Fa>\u003Cbr \u002F> \u003C\u002Fp>",[321,325,329],{"id":322,"number":323,"text":324},"37720","1902 ","«Metzger Unfall» wird gegründet und legt den Grundstein für visavis",{"id":326,"number":327,"text":328},"37721","seit 104 Jahren","ist das treuste Unternehmen bereits versichert",{"id":330,"number":331,"text":332},"37722","2 Punkte","für eine Versicherung auf Augenhöhe","\u003Cp>Auf Augenhöhe versichert. visavis positioniert sich als Alternative in einen Markt aus grossen Konzernen und anonymen Prozessen: persönlich, zugänglich, von KMU zu KMU.\u003C\u002Fp>",[335],{"id":336,"heroMedia":337,"heroBackgroundColor":342,"shortHeader":89},"37578",[338],{"id":339,"small":340,"medium":340,"large":340,"title":341,"width":13,"height":13,"alt":13,"mimeType":109,"url":340,"videoWithAudio":89,"videoPlayButtonStyle":89},"37889","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002Fvisavis\u002F01_MADE_visavis_Case_Header_003.mp4","01 MADE visavis Case Header 003",{"color":343},[272],[],[],{"metaTitleContainer":347,"metaTagContainer":348,"metaLinkContainer":349},"{\"title\":{\"title\":\"visavis | MADE Identity\"}}","{\"generator\":[],\"keywords\":{\"content\":\"Swiss Branding and Design Agency based in Zurich\",\"name\":\"keywords\"},\"description\":{\"content\":\"Swiss Branding and Design Agency based in 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