Sherpany

AXA, KPMG, Sika, Julius Baer. The list of clients that rely on Sherpany’s meeting tool is long and contains many well-known names. The Swiss company has long been out of start-up mode and is writing its success story at an international level. ‘We’re building a world where every meeting counts.’ In alignment with this vision, Sherpany has evolved with a focus on efficiency, structure, security and processes. Softer factors will now also play a decisive role – and the brand will be a key factor in this.

Every meeting has a mood. Let’s affect it.

What mindset makes meetings successful? And which triggers and processes can contribute to this? The meeting tool from Sherpany is designed to have a positive effect and shape the mood in an optimistic and stimulating way. That’s why we took this same approach when developing the brand character. We combine fundamental needs such as ‘safe’, ‘constructive’ and ‘connecting’ with the atmospheric, inspiring attributes of ‘frank’, ‘visionary’, ‘friendly’ and ‘beautiful’. Sherpany reinvents itself within this interplay.

Carrying the spark into your meeting.

Oscillating colour gradients against a white background form the backdrop and the connecting element for the new look. The brand navigates through this space and ignites a spark. The three lines above the S embody the idea of the spark, the outstanding idea and the momentum.

The spark continues throughout the entire brand universe. In a reduced form, on icons and illustrations, Sherpany celebrates the flash of inspiration. In the tool, on the other hand, the brand focuses on a clean UX, reduced language and a clear overview. This is how Sherpany is reinventing the digital meeting space and is one visible step closer to its vision.

Create a world where every meeting counts.