As one of the leading social partners in the Swiss economy and the most important voice of employers, the Swiss Employers' Association (Schweizerische Arbeitgeberverband SAV) is an institution of national importance. Its publishing know-how and content expertise are defining. However, its visual identity no longer reflected its role. The challenge was to translate the association's content-driven impact into its brand. Proud, modern and distinctive.
The result is a brand that reduces the existing and fills it with new life. The small, complex visual brand is maximally compressed, a union that strengthens the symbolic translation of the umbrella association even further. The brand gains in expressiveness and flexibility in its use. We abbreviate the wordmark to "Die Arbeitgeber" in all three national languages. A new expression that is supplemented by a high-quality editorial design for publications. A modern evolution for the voice of Swiss employers.
