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The brand benefits from this particularly in its spatial applications: it welcomes guests at the railway station, guides them to the festival grounds, declares its local connection in the shop windows of independent businesses, radiates a Mediterranean ambience on the Food+Music Street, and serves as an unforgettable backdrop on the Piazza Grande.\u003C\u002Fspan>\u003C\u002Fp>",{"typeHandle":260,"id":279,"mediaOne":280,"captionOne":42},"36918",[281],{"id":282,"small":283,"medium":284,"large":285,"title":286,"width":269,"height":270,"alt":42,"mimeType":56,"url":287,"videoWithAudio":35,"videoPlayButtonStyle":35},"36929","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002F_1440xAUTO_crop_center-center_none_ns\u002F36929\u002FTextebene_02_MADE_MSF_Case_001.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002F_1920xAUTO_crop_center-center_none_ns\u002F36929\u002FTextebene_02_MADE_MSF_Case_001.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002F_3600xAUTO_crop_center-center_none_ns\u002F36929\u002FTextebene_02_MADE_MSF_Case_001.webp","Textebene 02 MADE MSF Case 001","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002FTextebene_02_MADE_MSF_Case_001.jpg",{"typeHandle":247,"id":289,"baseRichtext":290},"36921","\u003Ch3>\u003Cspan>A Consistent Brand Journey\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan>The M+S journey begins long before arrival: in advertising, in communication, and now, also in inspiration. The „getaway\" concept seeks out its stories across the entire region. Take the content format \"Giro di Luca\", for instance, where insider tips are shared via video, featuring a cable car ride up Cardada Cimetta, a waterfall hike, or lunch in a hidden grotto. Moon+Stars is marketing itself like a destination. This perspective not only broadens the promise made to visitors, but also opens up new avenues for offerings and collaborations with brand partners. This broader vision strengthens the brand across all touchpoints.\u003C\u002Fspan>\u003C\u002Fp>",{"typeHandle":260,"id":292,"mediaOne":293,"captionOne":42},"36922",[294],{"id":295,"small":296,"medium":296,"large":296,"title":297,"width":42,"height":42,"alt":42,"mimeType":43,"url":296,"videoWithAudio":35,"videoPlayButtonStyle":35},"36930","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002FTextebene_03_MADE_MSF_Case_002.mp4","Textebene 03 MADE MSF Case 002",{"typeHandle":247,"id":299,"baseRichtext":300},"36923","\u003Cp>\u003Cspan>Moon+Stars 2026 marked the successful premiere of this new self-image and new identity. A brand identity that gets under your skin.\u003C\u002Fspan>\u003C\u002Fp>",{"typeHandle":247,"id":302,"baseRichtext":303},"36924","\u003Ch3>\u003Cspan>“Moon+Stars is arguably the most beautiful festival in Europe – from the setting to the atmosphere. 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href=\"mailto:hello@made-identity.ch\">\u003Cspan class=\"btn-footer\">Let's talk\u003C\u002Fspan>\u003C\u002Fa> and\u003C\u002Fp>\u003Cp>make brands.\u003C\u002Fp>","\u003Cp>\u003Cspan>© 2026\u003C\u002Fspan>\u003C\u002Fp>","\u003Cp>\u003Ci>MADE\u003C\u002Fi> Identity AG\u003Cbr \u002F>\u003Ca href=\"mailto:hello@made-identity.ch\">hello@made-identity.ch\u2028\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"tel:+41442720303\">+41 44 272 03 03\u003C\u002Fa>\u003C\u002Fp>","\u003Cp>Weberstrasse 4\u003Cbr \u002F>8004 Zurich\u003Cbr 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