Bellevue Noël
Zurich’s favourite Christmas market is reinventing itself. With a walk-through Advent wreath, a host of attractions and a brand identity that tells an Advent story all of its own.
In the run-up to Christmas, Zurich meets on Sechseläutenplatz. Fondue dinners, gift shopping, after-work mulled wine or simply a stroll. The Christmas market at Bellevue has become part of the city’s fabric. In 2026, a new chapter begins under the name Bellevue Noël, with new operators, a new concept and new attractions.
At the heart of the market stands a walk-through Advent wreath. Five metres high and forty metres in diameter, the imposing timber structure is surrounded by an inviting world of food and local craftsmanship. Bellevue Noël sets out to be exactly that: a festive island amid the hustle of the city.
Four candles, four characters
The identity draws its inspiration from the wreath’s four candles. Each one stands for a pair of values: community and courage, hope and lightness, calm and reliability, boldness and joy. We bring these values to life and give them four characters who guide visitors through the market experience. Nika, Nova, Noe and Nando. Four characters, joined in one shared mark.
Bellevue Noël. A love letter to the Advent season.
Around the characters, a world unfolds somewhere between Christmas charm and the glitterati. Upscale yet approachable. The colours range from mulled-wine red and punch to midnight blue and marzipan. Typographically, the identity speaks with two voices. An elegant, modern flare serif provides clarity and legibility, on signage and in body copy alike. It is complemented by a script that carries the Christmas spirit straight to the heart and is used selectively for communicative accents. Elegant without being overly playful. Together with the four characters, the result is a festive identity with a versatile range of expression and a sack full of stories.
Bellevue Noël is a love letter to the Advent season. The characters guide visitors through the market. As an invitation, as a signpost, as a favourite character on the enamel mug. Much is new on Sechseläutenplatz. What remains is the essence: coming together, escaping the everyday and revelling in the Christmas spirit.
Bis gli am Bellevue Noël.
Services
- Branding
- Illustrations
- Brand Experience
- Web Design
4
Candles, values and characters40m ø
Switzerland’s largest Advent wreath>100
Market and food stalls100’000
Mulled wine mugs
Zurich’s favourite Christmas market is reinventing itself. With a walk-through Advent wreath, a host of attractions and a brand identity that tells an Advent story all of its own.
- Branding
- Illustrations
- Brand Experience
- Web Design
