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Zwischen See, Altstadt und Riesenrad geniessen über 160'000 Besucher:innen internationale Musikacts, Kulinarik und eine einzigartige Atmosphäre. Ein Fixpunkt im Tessiner Sommer und ein Festival, das sich in den letzten Jahren unübersehbar weiterentwickelt hat. Nun möchte sich Moon+Stars mit einer Weiterentwicklung von Positionierung und Auftritt von der Festivalkonkurrenz absetzen und neue Potenziale erschliessen.\u003C\u002Fspan>\u003C\u002Fp>",{"typeHandle":290,"id":294,"baseRichtext":295},"36911","\u003Ch2>\u003Cspan>Vom Konzertabend zum Kurzurlaub\u003C\u002Fspan>\u003C\u002Fh2>",{"typeHandle":290,"id":297,"baseRichtext":298},"36912","\u003Cp>\u003Cspan>Das Hauptpublikum am Moon+Stars ist zu grossen Teilen in der Deutschschweiz zuhause. Mit der neuen Positionierung soll die Herausforderung beantwortet werden, die Zielgruppe zur Anreise zu motivieren. Neu fokussiert das Angebot nicht nur auf einzelne Konzertabende, sondern inspiriert zu einem Kurzurlaub mit Konzerthighlight. Das Erlebnis wird grösser gedacht und erlaubt es der Marke, weit über das Festivalgelände hinauszudenken.\u003C\u002Fspan>\u003C\u002Fp>",{"typeHandle":290,"id":300,"baseRichtext":301},"36914","\u003Ch3>\u003Cspan>Raum für Inszenierung\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan>Mit dem grösseren Gedanken steigt auch der gestalterische Anspruch. Der Auftritt soll hochwertiger werden und dem Erlebnis Raum zur Inszenierung bieten.\u003C\u002Fspan>\u003C\u002Fp>",{"typeHandle":303,"id":304,"mediaOne":305,"captionOne":13},"pbMedia","36916",[306],{"id":307,"small":308,"medium":309,"large":310,"title":311,"width":312,"height":313,"alt":13,"mimeType":99,"url":314,"videoWithAudio":79,"videoPlayButtonStyle":79},"36928","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002F_1440xAUTO_crop_center-center_none_ns\u002F36928\u002FTextebene_01_MADE_MSF_Case_001.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002F_1920xAUTO_crop_center-center_none_ns\u002F36928\u002FTextebene_01_MADE_MSF_Case_001.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002F_3600xAUTO_crop_center-center_none_ns\u002F36928\u002FTextebene_01_MADE_MSF_Case_001.webp","Textebene 01 MADE MSF Case 001",3840,2160,"https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002FTextebene_01_MADE_MSF_Case_001.jpg",{"typeHandle":290,"id":316,"baseRichtext":317},"36915","\u003Cp>\u003Cspan>Mit dem Rebranding entfaltet die Marke neue Qualitäten. Räumlich, digital, entlang des gesamten Erlebnisses. Eine dynamische Markenwelt, die das Festivalgefühl auch jenseits der Piazza Grande spürbar macht. Entstanden ist sie in enger Zusammenarbeit mit dem Team von Moon+Stars, inspiriert von den Farben Locarnos, den Fassaden der Piazza und dem Anspruch, eine durchgängige Marke zu schaffen. Vom Plakat über die Website und die Bühne bis zum Wristband.\u003C\u002Fspan>\u003C\u002Fp>",{"typeHandle":290,"id":319,"baseRichtext":320},"36919","\u003Ch3>\u003Cspan>Ein Spielplatz mit System\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan>Die Marke ist ein Spielplatz. Wenige prägnante Elemente liefern die Zutaten, die sich mit simplen Regeln zu unzähligen Möglichkeiten kombinieren lassen. 1001 Facetten, aber ein unverkennbarer Ausdruck. Davon profitiert die Marke besonders in der räumlichen Anwendung. Sie heisst die Gäste am Bahnhof willkommen, führt sie aufs Gelände, bekennt Verbundenheit in den Schaufenstern der lokalen Geschäfte, versprüht mediterranes Ambiente auf der Food+Music-Street und wird zur unvergesslichen Kulisse auf der Piazza Grande.\u003C\u002Fspan>\u003C\u002Fp>",{"typeHandle":303,"id":322,"mediaOne":323,"captionOne":13},"36918",[324],{"id":325,"small":326,"medium":327,"large":328,"title":329,"width":312,"height":313,"alt":13,"mimeType":99,"url":330,"videoWithAudio":79,"videoPlayButtonStyle":79},"36929","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002F_1440xAUTO_crop_center-center_none_ns\u002F36929\u002FTextebene_02_MADE_MSF_Case_001.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002F_1920xAUTO_crop_center-center_none_ns\u002F36929\u002FTextebene_02_MADE_MSF_Case_001.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002F_3600xAUTO_crop_center-center_none_ns\u002F36929\u002FTextebene_02_MADE_MSF_Case_001.webp","Textebene 02 MADE MSF Case 001","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002FTextebene_02_MADE_MSF_Case_001.jpg",{"typeHandle":290,"id":332,"baseRichtext":333},"36921","\u003Ch3>\u003Cspan>Eine konsistente Brand Journey\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan>Die M+S Journey beginnt lange vor der Ankunft. In der Werbung, in der Kommunikation und neu auch in der Inspiration. Das Konzept «Kurzurlaub» sucht seine Geschichten in der gesamten Region. So zum Beispiel im Content-Format «Giro di Luca», der seine Insider-Tipps im Videoformat teilt. Seilbahnfahrt auf den Canada Cimetta, Wasserfallwanderung, oder ein Lunch im Hidden Grotto. Moon+Stars vermarktet sich wie eine Destination. Diese Perspektive vergrössert nicht nur das Versprechen gegenüber den Besucher:innen, sondern eröffnet neue Potenziale für Angebote und Kollaborationen mit Brand-Partnern. Der grössere Gedanke stärkt die Marke über alle Wirkungsfelder hinweg.\u003C\u002Fspan>\u003C\u002Fp>",{"typeHandle":303,"id":335,"mediaOne":336,"captionOne":13},"36922",[337],{"id":338,"small":339,"medium":339,"large":339,"title":340,"width":13,"height":13,"alt":13,"mimeType":86,"url":339,"videoWithAudio":79,"videoPlayButtonStyle":79},"36930","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002FTextebene_03_MADE_MSF_Case_002.mp4","Textebene 03 MADE MSF Case 002",{"typeHandle":290,"id":342,"baseRichtext":343},"36923","\u003Cp>\u003Cspan>Das Moon+Stars 2026 war die erfolgreiche Premiere für das neue Selbstverständnis und den neuen Auftritt. Ein Auftritt, der unter die Haut geht.\u003C\u002Fspan>\u003C\u002Fp>",{"typeHandle":290,"id":345,"baseRichtext":346},"36924","\u003Ch3>\u003Cspan>«Das Moon+Stars ist vermutlich das schönste Festival Europas – von der Kulisse bis zur Atmosphäre. Mit dem neuen Auftritt schlagen wir ein Kapitel auf, das unsere Wurzeln in Locarno sichtbar macht.»\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan class=\"text-gray\">Fabian Keller, Chief Marketing Officer Moon+Stars\u003C\u002Fspan>\u003C\u002Fp>",[348,352,356],{"id":349,"number":350,"text":351},"36907","> 160’000","Besucher:innen",{"id":353,"number":354,"text":355},"36908","11","Tage",{"id":357,"number":358,"text":359},"36909","3","Bühnen","\u003Cp>Das Moon+Stars bringt jedes Jahr La Dolce Vita nach Locarno. \u003Ci>MADE\u003C\u002Fi> übersetzt das einzigartige Festivalgefühl in eine Markenwelt voller Grandezza.\u003C\u002Fp>",[362],{"id":363,"heroMedia":364,"heroBackgroundColor":374,"shortHeader":79},"36882",[365],{"id":366,"small":367,"medium":368,"large":369,"title":370,"width":371,"height":372,"alt":13,"mimeType":99,"url":373,"videoWithAudio":79,"videoPlayButtonStyle":79},"36857","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002F_1440xAUTO_crop_center-center_none_ns\u002F36857\u002F01_MADE_MSF_Case_Header_001.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002F_1920xAUTO_crop_center-center_none_ns\u002F36857\u002F01_MADE_MSF_Case_Header_001.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002F_3600xAUTO_crop_center-center_none_ns\u002F36857\u002F01_MADE_MSF_Case_Header_001.webp","01 MADE MSF Case Header 001",2880,1850,"https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FMoon_and_Stars\u002F01_MADE_MSF_Case_Header_001.jpg",{"color":375},[376],"{\"color\":\"#FF7A41\",\"background\":\"mandarine\"}",[378,389,405],{"id":379,"slug":380,"title":381,"url":382,"uri":383,"baseTitle":13,"mediaOne":384},"14598","swiss-music-awards","Swiss Music Awards","https:\u002F\u002Fwww.made-identity.ch\u002Fcases\u002Fswiss-music-awards","cases\u002Fswiss-music-awards",[385],{"id":386,"small":387,"medium":387,"large":387,"title":388,"width":13,"height":13,"alt":13,"mimeType":86,"url":387,"videoWithAudio":79,"videoPlayButtonStyle":79},"14508","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FSwiss_Music_Awards\u002FSMA_Case_820x1200px.mp4","SMA Case 820x1200px",{"id":390,"slug":391,"title":392,"url":393,"uri":394,"baseTitle":13,"mediaOne":395},"32707","skkg","SKKG","https:\u002F\u002Fwww.made-identity.ch\u002Fcases\u002Fskkg","cases\u002Fskkg",[396],{"id":397,"small":398,"medium":399,"large":400,"title":401,"width":402,"height":403,"alt":13,"mimeType":99,"url":404,"videoWithAudio":79,"videoPlayButtonStyle":79},"32711","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FSKKG\u002F_1440xAUTO_crop_center-center_none_ns\u002F32711\u002FMADE_Case_SKKG_Thumbnail_vertical.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FSKKG\u002F_1920xAUTO_crop_center-center_none_ns\u002F32711\u002FMADE_Case_SKKG_Thumbnail_vertical.webp","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FSKKG\u002F_3600xAUTO_crop_center-center_none_ns\u002F32711\u002FMADE_Case_SKKG_Thumbnail_vertical.webp","MADE Case SKKG Thumbnail vertical",2064,3027,"https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FSKKG\u002FMADE_Case_SKKG_Thumbnail_vertical.jpg",{"id":406,"slug":407,"title":408,"url":409,"uri":410,"baseTitle":13,"mediaOne":411},"24611","switzerland","Switzerland","https:\u002F\u002Fwww.made-identity.ch\u002Fcases\u002Fswitzerland","cases\u002Fswitzerland",[412],{"id":413,"small":414,"medium":414,"large":414,"title":415,"width":13,"height":13,"alt":13,"mimeType":86,"url":414,"videoWithAudio":79,"videoPlayButtonStyle":79},"29394","https:\u002F\u002Fcms.made-identity.ch\u002Fuploads\u002Fimages\u002FCases\u002FSwitzerland\u002FMADE_Switzerland_Case_Header_Case.mp4","MADE Switzerland Case Header Case",[417],{"url":418,"uri":56,"language":419,"slug":53},"https:\u002F\u002Fwww.made-identity.ch\u002Fen\u002Fcases\u002Fmoon-and-stars","en-CH",{"metaTitleContainer":421,"metaTagContainer":422,"metaLinkContainer":423},"{\"title\":{\"title\":\"Rebranding Case Moon+Stars | MADE Identity\"}}","{\"generator\":[],\"keywords\":[],\"description\":{\"content\":\"Moon+Stars Locarno. 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